Dubai Production City (previously known as International Media Production Zone – IMPZ) is one of Dubai’s most dynamic and affordable mixed-use communities. Spread over 43 million sq. ft., this freehold and free-zone development was launched in 2003 by TECOM Group to cater to the media, publishing, and creative industries.
Today, it’s not just a business hub—it’s also a thriving residential community where thousands of professionals and families call home. With its affordability, strong connectivity, modern infrastructure, and balanced lifestyle, Dubai Production City stands out as a preferred choice for living and investing in Dubai.
1. Location & Connectivity
One of IMPZ’s biggest strengths is its strategic location. Situated along Sheikh Mohammed Bin Zayed Road (E311) in Me’aisem 1, it provides smooth connectivity to the rest of Dubai.
- 10 minutes → Dubai Sports City, Jumeirah Village Circle
- 15 minutes → Jumeirah Golf Estates, Dubai Marina
- 20 minutes → Mall of the Emirates, JBR
- 25 minutes → Downtown Dubai, Dubai International Airport
Residents benefit from being close to shopping malls like City Centre Me’aisem, schools, hospitals, and entertainment hubs.
👉 This central positioning makes IMPZ perfect for professionals working in nearby commercial districts and families looking for affordable homes without compromising on connectivity.
2. Lifestyle & Amenities
Living in IMPZ is all about comfort and convenience. The community is designed with everything a modern lifestyle demands:
🏠 Residential Choices
- Studio apartments (400–600 sq. ft.)
- 1-bedroom apartments (650–900 sq. ft.)
- 2-bedroom apartments (1000–1300 sq. ft.)
Most buildings offer balconies, fitted kitchens, pools, gyms, saunas, and 24/7 security.
🛒 Facilities & Retail
- Carrefour, Spinneys, and local groceries
- City Centre Me’aisem for shopping & dining
- Local cafes and restaurants
🎓 Education
Nearby schools include:
- GEMS United School
- Victory Heights Primary
- The International School of Choueifat
🏥 Healthcare
- Mediclinic Me’aisem
- NMC Royal Hospital
- Aster Clinics nearby
🌳 Outdoor Living
Green parks, walking tracks, gyms, and community events add vibrance.
👉 Whether you’re a young professional, couple, or family, IMPZ offers a balanced lifestyle with affordability + convenience.
3. Real Estate Market & Investment Potential
💰 Property Prices
Dubai Production City is one of Dubai’s most affordable freehold areas:
- Studios → AED 380,000 – 500,000
- 1-BHK → AED 600,000 – 750,000
- 2-BHK → AED 850,000 – 1.2M
📈 Rental Yields
IMPZ delivers strong rental returns:
- Average rental yield → 8–9% (higher than Dubai average)
📊 Market Trends
- Demand for affordable housing is rising
- Off-plan projects with flexible payment plans are attracting investors
- Steady price appreciation (~5% in the last year)
🏗️ Key Projects
- Midtown by Deyaar (Afnan, Dania, Noor, Jannat, Oakwood)
- Centrium Towers
- Samana Skyros & Sky Views
- Soul by Vision
👉 For investors, IMPZ offers one of the best ROI opportunities in Dubai—affordable entry prices, strong rental yields, and rising demand.
4. Business & Career Opportunities
Dubai Production City isn’t just residential—it’s a free-zone business hub designed for the creative industry.
🏢 Industries in IMPZ
- Printing & Publishing
- Media & Broadcasting
- Packaging & Distribution
- Creative Services
Companies benefit from:
- 100% foreign ownership
- No income or corporate tax
- World-class infrastructure
- Easy licensing & permits
For professionals, living in IMPZ means you’re close to your workplace, reducing commute times and boosting work-life balance.
👉 This live-work-play ecosystem makes IMPZ unique compared to many other communities in Dubai.
5. Why Choose Bloomfield Real Estate for IMPZ
When it comes to buying, renting, or investing in Dubai Production City, Bloomfield Real Estate is your trusted partner.
✔ Local Expertise
Our team knows IMPZ inside-out—projects, pricing, ROI, and upcoming developments.
✔ Tailored Solutions
Whether you’re looking for a studio to rent, a family apartment to buy, or an off-plan project for investment, we bring you the best options.
✔ End-to-End Service
From property viewings and paperwork to negotiations and after-sales support, we handle everything for you.
✔ Investor-Friendly Guidance
We provide detailed ROI analysis, rental demand insights, and payment plan comparisons—so you invest with confidence.
👉 With Bloomfield Real Estate by your side, navigating the Dubai Production City property market is simple, transparent, and profitable.
✨ Final Words
Dubai Production City (IMPZ) is more than just a residential area—it’s a community, a business hub, and an investment hotspot. From affordable housing and excellent rental yields to strategic location and lifestyle amenities, it checks all the boxes for both residents and investors.
If you’re looking to rent, buy, or invest in IMPZ, connect with Bloomfield Real Estate today and take the first step toward securing your future in one of Dubai’s most promising communities.
📞 Contact Bloomfield Real Estate now to book a viewing or consultation.